| Title |
BBC Listener Research Department reports, 1937-c.1950 |
| Subject & Keywords |
Britain; social; warfare; humanities; politics; BOABBC |
| Description |
The Audience Research Reports of the BBC", covering the period 1937-c.1950, present the early research of the British Broadcasting Corporation's pioneering Listener Research Department (LRD) into wireless listening in Britain nationwide and at a regional level. From the controversial founding of the Department in 1936, it takes in the turbulent years of the Second World War through to the early post-war period leading up to launch of Britain's first national television channel. These items reproduce the entire available collection of weekly Audience Summaries, together with the weekly then daily Listening Barometers. Also included are the Audience Reaction Reports on specific programmes and Special Reports on particular themes or issues for the period, as well as some key policy documents produced by the LRD during these years, tracing the early development of what has come to be known as market research within the BBC. During the Second World War, listener research... |
| ISBN |
9781851171248 |
| Contributor |
BBC Written Archives Centre |
| Type |
text |
| Format |
10,000+ images (JPEG/TIFF in PDF files) |
| Identifier |
https://microform.digital/boa/collections/16/bbc-listener-research-department-reports-1937-c1950 |
| Source |
|
| Language |
eng |
| Rights |
Images © Microform Academic Publishers, 2006; Text © BBC |
| Publisher |
Microform Academic Publishers |
| Coverage |
1937 - 1953 |
